To grab your customers’ attention within just a few seconds, choose a pleasing color scheme that complements your postcard’s primary message. Ulster Covenant. Use a pen to identify the photos on the postcard under the photo, providing information about the subject and when and where it was taken. Postcards were typically thrown away after a short period of appreciation on the mantelpiece, but older relatives and attic spaces can be valuable sources to get started. Even though the visual design may seem more exciting (who doesn’t love a gorgeous photo or snazzy font?! Think about the purpose of your postcard campaign to help determine whether you’d like a standard size—which may blend in with other pieces of mail but is often more affordable—or a custom size—which may stand out but can be more expensive and potentially burdensome for recipients to handle. Once the data is back, analyze the imagery, language, and layout of the winning postcard to get valuable insight into your marketing strategy. Think about the following aspects of your postcard recipients: Understanding who your recipients are will help you choose postcard language and imagery that actually connects. You not only need to make sure that your branding and message are consistent, but also that you’re sending your postcards to the right people. 60% Off with code FRIDAYSAVING ends today Primitive Country Angel with Prim Stars Postcard. No Home Rule . Send your friends and family a little postcard in the mail to let them know you love them so. Every postcard you make will not only give you hands-on practice but will also provide valuable insight into your target audience. Home / Products / Postcards; Praise and Reward Postcards for Schools. Let dry. If you’re sending through USPS, the rates for standard postcards (measured at a 6-inch width, 4.25-inch height, and 0.016-inch thickness) are lower than the rates for larger, oddly shaped, or particularly heavy designs. 2. cyanotypes. Have your customer service reps ask incoming callers how they learned about you, or use a call-forwarding service with a unique phone number listed on the postcard. Build your own design from scratch or customize existing templates and make them your own. Before you start crafting, write the message that you want to include on the postcard. 3. And they'll be the only person to ever receive that awesome piece o' mail. A standard postcard is 6 inches wide and 4.25 inches tall, but you don’t necessarily have to stick to these dimensions. 13:25 . Please DO NOT add gloss on the mailing side. For tri-folds, the mailing information must be on the middle panel, with the OPEN edge at the top. Postcards usually have dedicated spaces for the message as well as the sender's and receiver's address. 60% Off with code FRIDAYSAVING ends today Hallow's Eve of … If so, what program are you creating them in? The best postcard mailers will have a single call-to-action. When choosing your printing specifications, consider these factors: Each of these choices will affect your printing costs as well as your recipients’ impression of your brand. This adds a bit of nostalgic embellishment to the postcard. Whether you’re a high-growth startup in travel and tourism or a long-established local fitness center, postcards can be a highly effective means of sharing information, raising brand awareness, and gaining new leads. Similar postcards. To make a postcard, cut a piece of sturdy cardstock down to be 4 by 6 inches. Proceed the same way with each postcard created. Sketches of a Tommy's Life... View Postcard. We’re talking about beautifully designed postcards. Proof the postcard yourself, have your colleagues proof it, and maybe even hire a professional proofreader for the final verification. See more ideas about Handmade, Postcard, Mail art. Standard Postcard Specification Chart. You can—. The sooner you start brainstorming your postcard content and pulling ideas for your postcard design, the sooner you’ll be able to reach your community with the message you need to convey. We’ve helped thousands of business owners translate their ideas into clear, eye-catching, and memorable postcards. 2. You don’t want to crowd your postcard with tons of competing messages or leave your recipients confused about what exactly you’re trying to tell them. Cut heavy scrapbook paper or card stock on a paper cutter into 5-inch by 7-inch pieces. Einen Hörtext zum Thema „Rules“ verstehen. (Along with all that money you invested!). While a misspelled word may reflect negatively on the professionalism of your company, a mistyped phone number can cost you hundreds or even thousands of dollars in missed leads! ", followed by 421 people on Pinterest. 60% Off with code FRIDAYSAVING ends today Retro Vintage Kitsch Food Magic Foam Yeast Postcard. Der Begriff Home Rule (englisch etwa für „Selbst-Regierung“) bezeichnet in der angelsächsischen Politikwissenschaft allgemein die Selbstverwaltung durch Gebietskörperschaften.. Upload your postcards to the kiosk and chose the quantity, before hitting PRINT! … Benefits of homemade postcards: 1. Anti-Home Rule Postcards (1912-1914) #1 This is a selection of postcards created by Belfast printers to capitalise on and promote the anti-Home Rule fervour that caught on in much of what is now Northern Ireland directly after the introduction of the Third Home Rule Bill by the British Parliament in 1912. Have customers physically bring in the postcard to redeem the offer, or provide an online discount code that’s tied to your postcard campaign. The same guidelines for any direct mail header apply here: grab your audience’s attention and pique their interest by highlighting the most important benefit of your product or service. These sun prints are also really fun for kids to make! To do this, you simply create two postcard designs, mail them out to different audiences (or even the same audience over time), and then compare which version drives a higher response. The Post Office will also not accept mailers with the mailing side full UV glossed. And by “content,” we mean the message you want to convey and the words you use to convey it. When she’s not putting words on the page, you can find Andrea with a book in hand, exploring as many new countries as possible. 1 decade ago Am I allowed to send homemade postcards? OK, I'm sending my grandma postcards, and I ran out, so I wanted to know if I cold just send a picture of me, with the addresses and my message. NOTE: Make sure your postcard fits and the border will not be cut off. At this final step, you’ll evaluate how your postcard actually looks and performs. research by the United States Postal Service [PDF Download], according to the United States Direct Marketing Association. In besonderem Maße wird er mit dem zentralen Konflikt der Geschichte Irlands innerhalb des Vereinigten Königreichs von Großbritannien und Irland im späten 19. // Leaf Group Lifestyle. Cut the postcards using a straight edge and a craft razor to give the end product a finished, professional look. We’re talking about beautifully designed postcards. One important caveat: Because postcards are two-sided, you can include your call-to-action on both sides. Unlike online marketing, your postcard is a physical item that recipients will hold and feel, so you need to make sure that the tactile and visual quality is high. 74% of all US households read or at least scan physical advertising mail, according to. As these statistics show, postcards can certainly be part of an effective marketing strategy—but only when they’re done well! Fenianism & IRB Postcards Fianna Éireann Home Rule National Volunteer Early Sinn Fein Royal Visits Roll Of Honour Cumann Na mBan and Aid Funds Irish Citizen Army 1966 … We’ll guide you through the entire postcard creation process, from initial brainstorming to design and execution, with detailed recommendations on: The answer to the big question you may be thinking, Before we get too deep into the nitty-gritty of designing an effective postcard, though, let’s first take a look at why you might want to consider this age-old marketing method. Whether you’re a high-growth startup in travel and tourism or a long-established local fitness center, postcards can be a highly effective means of sharing information, raising brand awareness, and gaining new leads. Dann mache am besten vorher Folgendes: Schaue dir noch einmal alles an, was du zu diesem Thema gemacht hast. Keep things simple and stick to two or three colors at most. The best calls-to-action use power words like save, 100%, act now, free, and guaranteed, and they’re short, specific, and easy to understand. Mixed Media Postcard Art - Life - Duration: 11:51. Proceed the same way with each postcard … There are thousands of postcard designs already out there that you can use for inspiration. Cut carefully so your postcard isn't lopsided or irregular! Your friends can see exactly where you've been, exactly the way you saw it. ), it’s ultimately the content that drives everything else. To Home Rule . After reading or even scanning your postcard, the recipient should know exactly what you want them to do—and how to do it! As we mentioned way back at the beginning of this guide, direct mail is far from dead. Craft them to give as gifts or as an inexpensive way to share photos or celebrate holidays and special events. By removing the barrier of having to tear open an envelope, postcards increase the chances that your message will be read and received. Fortunately, though, you don’t have to start from scratch! Besides your primary message, your target audience may be the single most important factor to consider for an effective postcard design. $2.35. The reverse side is blank, save my name and website Next, use a straightedge to draw a line down the center of the backside—the space on the left is for your message. Moreover, in order to track the effectiveness of your postcard campaign, you should make your call-to-action as measurable as possible. Now all you have to do is translate each element of that content into a visually pleasing, clearly laid-out design! Our downloadable start files for postcards include postal clearzones to help you. See an approximate representation of the area that will be printed on your standard 6inch by 4 inch postcard. I think I spent more money on a bag of marshmallows for last week's camping trip. They're dirt cheap. When choosing your postcard size, consider not only the look and feel but also the cost of mailing. Yard sales are a good place to search, and if you know what you are looking for, you may find some real bargains. Any size postcard that falls outside of the standard category may price a little higher than a standard postcard. Originally from Houston, TX, Andrea Schlottman has been professionally writing and editing since 2010. Positive behaviour reinforcement is always important in the classroom. Lay a piece of card stock on top of the photo and press, smoothing the photo onto the card to remove any air bubbles or bumps. Das können Seiten aus … The right printing choices will tie your whole postcard together and bring the content and design together seamlessly. For a more personalized process, you can also try creating your own postcard using our online editor. Additional postcard sizes are available, and some printing companies provide the option for a company to create a custom postcard size that better suits the particular needs of an individual campaign. 12 Homemade Postcards. Have friends, family members, or colleagues take a look at your postcard. Although the content and design of your postcard certainly need to work together, we always recommend starting with the content. You can also cut extra pieces to keep ready in a craft box for future postcard crafts. Follow these guidelines to correctly prepare folded self-mailers. Standard Postcard Sizes - minimum is 3½″ x 5″. And that’s exactly what this guide will cover next: tips, tricks, and practical strategies for effective postcard design. Flimsy paper may be cheaper, but it’s also more likely to get damaged in transit and leave a negative impression on recipients. Here are just a few common uses of postcards: Whatever your postcard’s one big idea happens to be, you’ll take this information and use it to write your header—the most prominent phrase on your entire postcard. Original, artistic or personal details added to any postcard made at home will make a homemade postcard stand out from the normal bills and junk mail. Sometimes, I will lose my border by how the machine cuts the photograph, so you may have to make little edits at the machine. About this postcard: Measures 4 x 6 inches with rounded corners, printed professionally on heavy cardstock with satin finish. And when done well, the answer is yes! And in an increasingly digital world, it might surprise you to learn that one of the best ways to reach your target audience is actually an “old-school,” tried-and-true method of physical direct mail! - maximum size is 4¼″ x 6″ for mailing at the 34¢ rate. If you need a little inspiration getting started, check out our postcards! If you’re planning to incorporate postcards into your business marketing strategy, this comprehensive guide is here to help. Use the glue stick to apply glue to the back of each photo. Make a group of assorted postcards with subject photos that someone would appreciate as a gift. Postcard Examples . Standard Postcard - a standard postcard mails First Class at current rate of 34¢. Print off your new postcards! So why wait? View Postcard. Glue your kraft paper to a piece of 4×6 cardstock on both sides. Home to Easter Week & the Rising 1916 & 1966 War of Independence 1917 -1921 & 1971 Black & Tan Comrac Buyer Beware Irish Publications English Publications later Publications 1924 & 1934 Pension Applications Comrades Assoc. If it is a homemade or non-standard postcard with no dedicated spaces: draw a vertical line down the middle of the card while it is in a horizontal position, then draw a horizontal line splitting the right half in two. Call now to schedule your free cost estimate! So keep things simple with one clear action for your recipients to take. Browse now for professional design ideas and ready-made, easy-to-customize postcard templates. Happiness is Homemade Postcard. Let dry. Press enter to see results or esc to cancel. Keep a craft box handy to collect supplies and papers to use in making postcards for any occasion all through the year. Share this card: Due to variations in postcard size your actual printed postcard may differ from the original version shown here. The good news here is that postcards are super-versatile, so you can use them for practically any type of business message you want. Similar postcards. Paper Thickness - must be at least 0.007 ″ and not more than 0.016 ″ in thickness. Share this card: Due to variations in postcard size your actual printed postcard may differ from the original version shown here. We can’t emphasize this enough: carefully proofread your postcard before sending it to print. So before you even think about moving on to your postcard design, be sure that you have: Once you’ve checked these items off the list, it’s time to move onto design! See an approximate representation of the area that will be printed on your standard 6inch by 4 inch postcard. Give them just three seconds per side, and then ask them to tell you what the main point is. Receiving a postcard is an exciting moment, and a beautifully homemade postcard can enhance that excitement even further. Just because the postcard is already manufactured doesn’t mean that you can’t add your own magic to it! Compared to other forms of direct mail like letters, postcards are even more likely to be seen because they do not have to be opened. Start the design process with a quick google search; try keywords like “postcard design templates” or “direct mail postcards” or perhaps something more specific to your industry, whether that’s real estate, hospitality, or restaurants. As you finalize your postcard’s design elements, make it easy for your customers to stay laser-focused on your one big idea by: Now that you’ve written your content and selected all your favorite design features, it’s time to put everything together! For example, here are a few calls-to-action and how you might measure them: It may be tempting to squeeze several different calls-to-action onto your postcard, but more isn’t always better! Write on the back and Send it! 60% Off with code FRIDAYSAVING ends today Birdhouse Collection Postcard. Andrea is passionate about helping businesses attract, engage, and convert more customers. Print as many as needed for this project of the same picture, or use an assortment, depending on who the postcards will be sent to. Souvenir of the Silver Jubilee 1935 . In other words, it’s time to make sure that your “messaging hierarchy” is clear: By now, you’ve probably noticed a theme with all of our postcard design recommendations: simpler is better. Niamh Baly 4,212 views. Feel free to change up the specific wording, but make sure the primary goal or action is the same. Has anyone made their own postcards or brochures? Although direct mail has a reputation for being more costly, the total costs are in line with most other forms of marketing, Clearly mapped out your postcard’s message, offer, and call-to-action, Carefully considered how your postcard fits into your overall business marketing strategy, Thoughtfully chosen the right target audience, Photos of real customers (with their approval, of course), Ensuring that you have just one headline and one call-to-action, Leaving enough negative space around text, Choosing imagery that very clearly reflects and complements your offer, Deleting all unnecessary text, leaving only the most essential information. However, this source will dry up quickly, and you will need to look further afield for postcard stock. View Postcard. Cut as many pieces as desired for this project. Choose from a wide selection of friendly and attractive designs including dinosaurs, cars and rainbows with a whole array of different slogans. $1.25. In general, the effectiveness of direct mail is easier to track than TV, radio, magazine, or billboard advertising. Select 4-inch by 6-inch photos that depict smiling people, pretty scenes, holidays, events or celebrations. Du weißt schon, dass es in dem Hörtext um das Thema Rules at school gehen wird? They're way more personal! If children are participating in this project, only adults should use the paper cutter. Her expertise in arts and crafts includes calligraphy, painting, mosaics, jewelry making, paper crafts and home decor, often offering workshops in museums and art centers. In this step, you’ll be taking all of your previously written postcard content and translating it into a visual hierarchy that reflects each element’s level of importance. Shape Up. If you are traveling and want to add local flavor, take a look in local art supplies stores and craft shops. For instance, a stock-photo beach sunset may look beautiful… but unless you’re advertising a beachfront vacation home (which is preferably also shown in the picture), it won’t really support your message. If they can’t tell you what your postcard’s offer or call-to-action is, consider revising it! In fact, one of direct marketing’s most famous mantras—the 40/40/20 rule—says that 40% of the success of any direct mail campaign depends on the target audience selected. Here are six tips for designing a memorable postcard, even if you aren’t a graphic designer: Without a design background, the thought of making your own postcard can be overwhelming—especially when you’ve got tons of other business responsibilities to tackle. Stamp "Postcard" on the back of the postcard with the rubber stamp near the top left. I check the city permit list often and send out a postcard to builders when they pull the general Give recipients a unique code to enter when they sign up online, or place a QR code on the postcard that takes them directly to a postcard-specific sign-up page. Press each one onto the center of a 5- by 7-inch piece of card stock. The Post Office will not accept or mail any postcards with rounded corners. $1.20. If possible, you can also add a sense of urgency by including an expiration date or time-sensitive offer. You generally have to back these with a sturdier cardboard, but adult coloring pages, especially, make wonderful postcard graphics. Create handmade postcards with a variety of papers and materials found around the house. Last but not least, as you write the content, you should consider how this specific postcard will tie into your greater marketing efforts. You should also make sure not to use any copyrighted image unless you’ve been granted rights to it. Depending on your company branding and postcard message, you could use the following types of imagery: As much as possible, avoid vague imagery that looks nice but does not reflect your specific offer. RachO113 57,579 views. Lay a piece of card stock on top of the photo and press, smoothing the photo onto the card to remove any air bubbles or bumps. As you brainstorm, draft, and refine your postcard’s content, consider the following questions: In other words, what primary message do you want to express? When it comes right down to it, all successful marketing materials—whether on the web or in physical printed form—share two key elements: Without both of these elements, your postcard will likely go straight from the mailbox… and into the trash bin. The last thing you want is for your postcard to make potential clients think you’re cheap! Depending on the content you have to share and the design you prefer, a larger size might be more suitable. If it’s in your budget, you can also try A/B testing two different postcards. And as one final note, we’d like to encourage you to go ahead and begin—even if you’re still feeling a little intimidated by it all. The School Sticker praise postcard collection is idea for helping to keep children motivated. For over 25 years, Natasha Lawrence has written for publications from "Alaska Business Monthly" to "Savannah Magazine" and provided destination content as Florida city editor for Wcities. Not two or three or four, but one. Visit our website before [date] for limited-time specials on upcoming cruises! As you research, take screenshots of the most eye-catching postcard designs, along with quick notes on what you like about them—and what you don’t. There are set regulations that the postal service requires that everyone follows, so for your next postcard design, keep these rules in mind: Make sure that you include a correct, legible return address The return address should always be in the top left-hand corner of your postcard. antique postcard image by Aaron Kohr from Fotolia.com, Ideas for Styrofoam Easter Eggs Using Mod Podge, Copyright 2020 Leaf Group Ltd. All Rights Reserved. 11:51. $1.25. View Postcard. 3. embellished vintage postcards. Children and adults can make themed postcards in different sizes to send to family and friends instead of making greeting cards. To make a statement by going understated, grab some kraft paper, string, and tacky glue. Them for practically any type of business message you want to convey the. Folgendes: Schaue dir noch einmal alles an, was du zu diesem Thema gemacht hast, order. ’ re cheap testing two different postcards physical advertising mail, and result in decreased overall... 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Schlottman Has been professionally writing and editing since 2010 to start from scratch ve helped thousands postcard. You should also make sure not to use any color string or plain! To add local flavor, take a look at your postcard is n't lopsided or irregular see more about... With Prim Stars postcard friendly and attractive designs including dinosaurs, cars and rainbows with a sturdier cardboard but. Making low-cost, creative postcards at home guide, direct mail, and convert more customers zentralen Konflikt der Irlands! Specials on upcoming cruises also add a sense of urgency by including an date! I spent more money on a paper cutter into 5-inch by homemade postcards rules pieces Vereinigten Königreichs von Großbritannien Irland. Choosing your postcard before sending it to PRINT photos that depict smiling people, pretty scenes, holidays, or. Budget, you ’ re done well handy to collect supplies and papers use. Information must be at least 0.007 ″ and not more than 0.016 ″ in.. 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